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| Author | Topic: PlanetRX.com (PLRX) |
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jonroberts unregistered |
It looks like PLRX tried the reverse stock split and it seems to have blown up in their faces. Now the stock is really at an all time low. It also seems as if the stock split was perceived as a desperate measure and brought the stock down even more. I mean what else could explain such a devaluation?? What is the difference between 8 shares @ 12 cents OR 1 share @ 96 cents? Is the reverse stock split just a psychological gimmick?? It seems to be because now the stock is still delisted and trading only @ 30 cents a share. In retrospect, it seems PLRX would have done better to have just left things alone. The only hope I see for PLRX is if: |
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hecubus |
uh, here's a quick quote from an article on the dot-com delisting threat: "All told, last week 230 companies listed on the Nasdaq had stocks close below $1 for at least one day, according to the exchange. Of course they're not necessarily doomed, because the price has to remain in the pennies for 30 consecutive trading days before a stock is delisted based on share price alone. No Comfort This is a desperate measure, and unless you really believe in their business model, their ability to have a reverse split and stay listed for a little while longer shouldn't impact your decision to stay with this company.
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jonroberts unregistered |
I understand that PLRX is trying to do an 1 for 8 reverse stock split. Does anyone have any thoughts and opinions on this? |
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jonroberts unregistered |
It looks pretty grim for PLRX. Does anyone see any hope at all for this company? Is there any light at the end of the tunnel? |
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Earnings Administrator |
Company Name (Ticker): reported, expected, same q last year PlanetRX.com (PLRX): -$0.42, -$0.44, -$0.83 |
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Earnings Administrator |
Company Name (Ticker): reported, expected, same q last year PlanetRX.com (PLRX): -$0.55, -$0.63, n/a |
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hecubus |
I was just reading over this here board in light of what happened with PlanetRx this week. IT is very interesting in light of this Cramer article: http://www.thestreet.com/comment/wrongtactics/972210.html It is an attempt to use PlanetRx as a case study for the dot-com world--what lessons can be taken from it, what looked good about the company, made you think it was can't miss, when in reality they provided false hope. Some of the things mentioned here as positioning PLRX as a market leader, such as bricks-and-mortar parntnerships, strong leaders and respected backers, were not enough to keep them from hitting the tank. It also highlights some of the most interesting aspects of Investorville!! |
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MaxPower |
happyguy - Sure it's only $26 million covering the first time users, but hopefully, growth will occur. So is it wrong to assume (and I think 5% is rather low) the same number each year for now? So the total would be roughly $37 million a year - sounds how, but this type of investment may be worth it, depending on the growth of course. |
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happyguy |
PlanetRX NEEDS to get an agreement with a brick and mortar retailer. That's all there is to it. Until they do that they'll be just another player in a market that is quickly becoming saturated and competitive... Max, unless I misunderstand the deal, your math is wrong... It would be 26 million total if 5% of Express' customers purchase through PlanetRX. Its the 11 million that they'll be paying each year. So, maybe the deal isn't as bad as you might think. |
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MaxPower |
humanity (or anyone else), do you really think the deal with YourPharmacy.com is a good one? Here are the terms that I found: PlanetRx.com would become the exclusive Internet pharmacy forExpress Scripts' 36 million members for at least the next five years. In addition to receiving a 20% stake in PlanetRx.com, ExpressScripts will also receive guaranteed payments of $11 million in cash for thenext five years from PlanetRx.com. Other terms of the deal stipulate that PlanetRx.com must pay $14.50 to ExpressScripts for each time an Express Scripts member buys something from PlanetRx.comfor the first time. Considering that Express Scripts has over 36 millionmembers, even with, say, a 5% participation rate from its members, that wouldmean PlanetRx.com shelling out roughly $26 million to Express Scripts each year. I understand that for any online drug company to be successful, you absolutely need a PBM deal, but in reality, is PlanetRX paying too much? Could they have found a better deal elsewhere? Good point about the offline business... |
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humanity |
From everything I've read, besides Drugstore.com, PlanetRX will be the other leading force in this industry, especially as the consolidation continues. Both companies are very similar in that they have impressive backers, similar products, and lucrative deals with other net and media companies (though PlanetRX is a little behind, they are catching up. In fact, PlanetRX was even able to get the PBM access they needed to sell prescriptions (the lifeblood in this industry) when they announced a deal with YourPharmacy.com in August (the e-pharmacy of PBM ExpressScripts). However, the only area in my mind that they are lacking is in the offline presence. Drugstore.com has a very good deal with Rite Aid, so that anyone who buys online at Drugstore.com can go to a local Rite Aid and pick it up, complete with Drugstore.com packaging. Once PlanetRX finds a similar deal (and they probably will soon with Walgreen's and Walmart launching their own pharmacy sites soon), then we will have some solid leaders to choose from. |
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Srini |
Scheduled to go public this week. Found this on Upside: PlanetRx.com (PLRX) is elbowing into the crowded online drugstore space. On March 18, 1999, the company launched a Web site that sells prescription and nonprescription drugs, beauty and spa items, vitamins and herbs, and medical supplies. It also offers extensive health information and advice, and runs a Memphis, Tenn.-based pharmacy that is open and staffed 24 hours a day. PlanetRx.com is offering 6 million shares between $12 and $14 each With the proceeds of the offering, PlanetRx plans to acquire the e-commerce operations of Express Scripts' YourPharmacy.com, a major pharmacy benefit manager. PlanetRx will become the online pharmacy for Express Scripts' over 36 million customers, who will be able to use their insurance reimbursement plans to order prescriptions online at PlanetRx.com for a minimal copayment. The company's financials look normal for an online retailer. For the first half of 1999, it earned $817,000 in revenues and lost $20.1 million. It also incurred a net loss of $4.1 million in 1998. Benchmark Capital and Sequoia Capital will each own about 10% of PlanetRx after the offering, while pharmacy benefit firm Express Scripts will own 20%; CEO Bill Razzouk will own 3.5%; and VP and co-founder Michael Bruner will own about 4%. |
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Mayor of Investorville Administrator |
The online drugstore offers prescription drugs and over-the-counter products, including vitamins, medical supplies, and personal care items. Its Web site offers information on specific illnesses and has pharmacists available for consultation. PlanetRx.com runs a pharmacy and distribution center in Memphis, the home of next-day-deliverer Federal Express (PlanetRx.com CEO Bill Razzouk was a FedEx executive). Founded by VPs Mike Bruner and Stephanie Schear, PlanetRx.com launched its site in 1999. Benchmark Capital and Sequoia Capital each own 16% of PlanetRx prior to its planned IPO. Founder Mike Bruner owns 6%; Razzouk, 5%. The company filed to go public in July but a date hasn't been set yet. (source: SEC filing) |
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