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  Priceline.com (PCLN) (Page 4)

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Author Topic:   Priceline.com (PCLN)
KeithG
posted 03-31-2000 04:42 PM     Click Here to See the Profile for KeithG      Reply w/Quote
dude,

First, it sounds to me like the process is pretty easy right now, once you've made your bids, it only takes about a minute to get your results...and stores are still entering the program.

You suggest that (correct me if I am wrong) if everyone starts taking these discounts, then grocery stores will stop offering them. However, if they can bring in people who would not normally go to their stores by offering a discount on 25% of their total purchases, doesn't it still make sense. The big time-saving issue is that people probably won't want to make multiple stops, so if you can offer enough discounts to drive people into the store, they will probably do all of their shopping there. And, if we are arguing that these new people are less price sensitive than coupon cutters--wouldn't they be the people that might buy the high-margin, expensive products aka the people who stores want.

KG

dude
posted 03-31-2000 12:48 PM     Click Here to See the Profile for dude      Reply w/Quote
> the margins are still getting eaten by someone.
punintentional?

> The grocery business has very low margins on most products, and someone has to be losing money on this.
Exactly. This service is just a way for the grocery business to employ differential pricing, no different from the use of coupons or rebates. You may be able to use Priceline to save 30% on your groceries if you're willing to go to a different grocery store, buy a different brand, or wait a week for a better deal. But you could probably save 30% even without Priceline, by using coupons, shopping around, waiting for sales, etc. Such techniques are only going to be employed by highly price-sensitive shoppers. I don't clip coupons because it's not worth my time. If Priceline streamlines its service so that it doesn't take any time to use, the price savings will disappear too, because grocery stores will no longer be able to use Priceline to offer discounts just to highly price-sensitive shoppers.

trentr
posted 03-31-2000 10:42 AM     Click Here to See the Profile for trentr      Reply w/Quote
The thing is... the margins are still getting eaten by someone. The grocery business has very low margins on most products, and someone has to be losing money on this.
quote:
Originally posted by KeithG:
I dont't know what to say--the converts keep on writing articles about groceries on Priceline. This lady got a 12-pack of Coke for 2 bucks. Can't really argue with that too much. If the service is as quick as she suggests, maybe it does have a future.

KeithG
posted 03-31-2000 10:26 AM     Click Here to See the Profile for KeithG      Reply w/Quote
I dont't know what to say--the converts keep on writing articles about groceries on Priceline. This lady got a 12-pack of Coke for 2 bucks. Can't really argue with that too much. If the service is as quick as she suggests, maybe it does have a future.

http://www.foxmarketwire.com/money/gains/story.sml

KeithG
posted 03-27-2000 04:42 PM     Click Here to See the Profile for KeithG      Reply w/Quote
Now here is something I can believe in:
http://www.cnnfn.com/2000/03/27/technology/walker/

Priceline is going national with its mortgage services. This is exactly the sort of item where price is the only thing that matters to people and getting a good deal can mean a lot of money (notice--unlike groceries). I would think that this is an ideal area for Shattner's army.

newsman
posted 03-24-2000 07:29 PM     Click Here to See the Profile for newsman      Reply w/Quote
From the current issue of Fortune:
Many Internet firms "gross up" their revenues by reporting the entire sales price a customer pays at their site when in fact the company keeps only a small percentage of that amount.
Take Priceline.com, the company made famous by those William Shatner ads about "naming your own price" for airline tickets and hotel rooms. In its most recent quarterly SEC filings, Priceline reported that it earned $152 million in revenues. But that includes the full amount customers paid for tickets, hotel rooms, and rental cars. Traditional travel agencies call that amount "gross bookings," not revenues. And much like regular travel agencies, Priceline keeps only a small portion of gross bookings--namely, the spread between the customers' accepted bids and the price it paid for the merchandise. The rest, which Priceline calls "product costs," are paid to the airlines and hotels that supply the tickets and rooms. In the most recent quarter, those costs came to $134 million, leaving Priceline just $18 million of what it calls "gross profit" and what most other companies would call revenues. And that's before all of Priceline's other costs--like advertising and salaries--which netted out to a loss of $102 million. The difference isn't academic: Priceline currently trades at about 23 times its reported revenues but at a mind-boggling 214 times its "gross profit."
Priceline says it counts gross bookings as revenues because, unlike a travel agency, it has assumed the full risk of ownership as the "merchant of record" and can determine the size of its spread. Travel agencies, on the other hand, have a fixed commission and do not own the tickets they sell. So far the SEC has given the nod to Priceline's logic, but many investment pros still find such tactics unseemly, the corporate equivalent of the magician who tells his audience to pay no attention to the man behind the curtain. "Not that it's illegal, but it's just so gray and borderline," says Jeffrey Bronchick, chief investment officer at Los Angeles money management company Reed Conner & Birdwell. "It is misdirection."

KeithG
posted 03-24-2000 06:12 PM     Click Here to See the Profile for KeithG      Reply w/Quote
I never like to contradict myself, but here's an article from the Washington Post where a skeptic turned a believer:

http://www.washingtonpost.com/wp-srv/WPlate/2000-03/23/255l-032300-idx.html

That is not to say I think this thing will work, but it is someone to play devil's advocate.

JHirsch
posted 03-24-2000 02:23 PM     Click Here to See the Profile for JHirsch      Reply w/Quote
I agree. A friend of mine saw an ad for Priceline's grocery service and asked me to explain why it would be useful...
I couldn't.
I could see why lists for specific stores for things you by over and over again would help.
I could see why delivery would help.
But Priceline's model... the prices (and therefore savings) are too small to make it worth the time and effort. Until they deliver or have lists which you can save and always be sure of getting (including getting the brand you want) they won't be successful.

KeithG
posted 03-23-2000 12:20 PM     Click Here to See the Profile for KeithG      Reply w/Quote
I saw this Upside.com article about Priceline's highly advertised grocery venture and couldn't agree more with the author's commentary.

http://www.upside.com/Opinion/38d6987e0.html

Using the Priceline model for groceries just doesn't seem to make any sense--people are not going to save enough money to make it worthwhile and why would anyone want to make the process any more time-consuming and annoying? Moreover, I think people are pretty brand-loyal, and not being able to specify a brand diminishes the value of the service. I think the online grocer's business model makes much more sense (value=convenience) and they can't make this work. Even Shattner is not going to be able to help this one.

infooverload
posted 02-24-2000 12:31 PM     Click Here to See the Profile for infooverload      Reply w/Quote
priceline.com said it named Heidi Miller as chief financial officer. Miller, who was formerly chief financial officer at Citigroup, will also join the priceline board of directors and be senior vice president, strategic planning and administration. Anyone know what kind of real value or impact she will bring/have? As long as they don't stop those commercials - seeing Shatner sing always puts a smile on my face.

Earnings
Administrator
posted 01-27-2000 12:13 PM     Click Here to See the Profile for Earnings      Reply w/Quote
priceline.com (PCLN): -$0.06 reported, -$0.08 expected, -$0.14 same q last year.

http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=pcln&script=410&layout=7&item_id=71240

trentr
posted 01-27-2000 11:51 AM     Click Here to See the Profile for trentr      Reply w/Quote
Well, they even beat my whisper #s... : )
6 cent loss and revenue of $169 million.

Thanks for the article. It mentions the same problem I see, that as airlines get better at using technology and online selling themselves they won't need priceline as much. Priceline is doing well to jump into new product categories. If somehow their patents hold up in court (which i'm not too sure they will) then they have a chance to be something big. If the patents don't hold up I don't see any way they could ever become too profiatble.

Trent

banka
posted 01-27-2000 11:19 AM     Click Here to See the Profile for banka      Reply w/Quote
Cautionary article about Priceline's business model: http://www.msnbc.com/news/362441.asp

trentr
posted 01-26-2000 04:28 PM     Click Here to See the Profile for trentr      Reply w/Quote
Earnings come out tomorrow. I see them beating the estimates and coming in with a loss of seven cents.
Also they announced today that they are launching their service in asian markets with telecom conglomerate Hutcison Whampoa. It is only planned to offer the airline ticket option at first but will expand soon.

Trent

smario
posted 01-07-2000 09:30 AM     Click Here to See the Profile for smario      Reply w/Quote
Here's a good possible from Cramer for Priceline recent downturn - When I think of VCs, I usually think pre-IPO, not Post, but apparently, they still have a lot of impact on a stock price.

"From Cramer - Now let's take eToys (ETYS:Nasdaq) and priceline (PCLN:Nasdaq), two stocks that have been in free fall of late. My take is that the VCs here have been much more willing to go. Maybe they don't like the business model or the execution. I don't know. But all you did need to know about these stocks were that the VCs bolted. Didn't happen to Yahoo. I think that the betting line on the Street is that the VCs will all bail from Commerce One (CMRC:Nasdaq) as soon as possible."

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