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 Online Advertising (Page 1)
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InvestorGuide Daily Administrator |
posted 04-27-2001 05:53 PM
 
After watching its stock price fall 84% in the past year, Yahoo can't be eager to face the music at its annual shareholder meeting. But the gathering may come as a relief to top Yahoo executives, who have taken a pummeling at the hands of an even tougher audience: ad buyers. (source: Upside.com) http://www.upside.com/DigitalMedia/3ae8871fc81.html |
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InvestorGuide Daily Administrator |
posted 04-23-2001 05:54 PM
In Brief: - Spending on online ads climbed 9 percent in 2000 to $8.2 billion, Interactive Advertising Bureau said on Monday. |
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InvestorGuide Daily Administrator |
posted 04-09-2001 05:03 PM
NBC is shutting down its loss-ridden NBCi Internet subsidiary, acknowledging that any hopes of it becoming profitable had vaporized along with the online advertising market. Many of the 300 jobs there will be eliminated as the unit's assets are integrated into NBC. (soource: CNET) http://news.cnet.com/news/0-1007-200-5544254.html |
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InvestorGuide Weekly Administrator |
posted 04-09-2001 12:19 PM
A new report suggests that the online advertising sector is not all that bad -- and actually could be getting better. According to the report from analyst Allen Weiner, who tallied Web campaigns launched in mid-first quarter, the optimism stems from what could be the long-awaited shift from dot-com cash to traditional ad money. (source: InternetNews) http://www.internetnews.com/IAR/article/0,,12_734201,00.html |
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InvestorGuide Daily Administrator |
posted 03-22-2001 09:42 AM
DoubleClick, the online advertising network, on Wednesday said it would cut 10 percent of its workforce and make strategic changes to its media business in an effort to improve efficiency. (source: Upside) http://www.upside.com/texis/mvm/news/wire?id=3ab8d7261c3 |
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InvestorGuide Daily Administrator |
posted 03-19-2001 06:08 PM
Interpublic Group announced Monday that it will acquire True North Communications in a $2.1 billion deal that will make it the new 800-lb. gorilla of the ad sector. (source: MarketWatch) http://cbs.marketwatch.com/news/story.asp?guid=%7B93CB458B%2DA252%2D4001%2D8965%2DBA632270FC72%7D |
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InvestorGuide Daily Administrator |
posted 03-05-2001 06:42 PM
In this interview, a partner and media analyst at Thomas Weisel says that in the wake of the dot-com bust-up, major advertisers are beginning to warm up to the Internet again. (source: The Street) http://www.thestreet.com/funds/dailyinterview/1328895.html |
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InvestorGuide Weekly Administrator |
posted 02-23-2001 06:38 PM
- Online advertising company DoubleClick took a step away from oft-maligned banner ads by acquiring FloNetwork, an email marketing company, for cash and stock. |
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InvestorGuide Daily Administrator |
posted 02-05-2001 06:35 PM
When Jai Singh, editor in chief of CNET's News.com site, showed his reporters a prototype of the new oversized ad format he was introducing, they were more than a little shocked. But will the super-sized ads protect CNET from slowdown? (source: Upside) http://www.upside.com/texis/mvm/digitalMedia/story?id=3a7b489a5 |
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InvestorGuide Daily Administrator |
posted 01-31-2001 09:25 AM
What are the next numbers in this series: 1, 2, 4, 8, 8, ...? No, it's not an SAT question, it's annual U.S. internet ad spending for 1996-2001 in billions of dollars (with a consensus estimate for 2001). You could pick just about any internet sector and find a similar pattern. The key to making money in internet stocks is being able to determine whether such a change is a one-time event or the first step in a fundamental reversal of fortune. For internet advertising, and for many other internet sectors, I believe that the current flattening of growth is just a temporary pause, after which the upward trajectory will resume. For additional investing ideas and insight from the CEO of InvestorGuide.com, visit www.tomments.com |
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InvestorGuide Weekly Administrator |
posted 01-29-2001 05:38 PM
It's become increasingly clear that the online ad boom was largely a mirage, one created by the unfettered spending of the dot-coms themselves. Flush with venture funding and IPO cash, Internet companies had been only too happy to ring one another's Websites with flashing banners. Now, the big advertisers are finally coming to the Web. That's bad news for dot-coms. (source: Fortune) http://www.fortune.com/fortune/2001/02/05/ona.html |
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InvestorGuide Daily Administrator |
posted 01-23-2001 07:15 PM
In Brief: - The Federal Trade Commission said yesterday that it has closed its year-long investigation into DoubleClick's ad serving and data collection practices. The company's shares picked up 14% on the day. |
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InvestorGuide Daily Administrator |
posted 01-12-2001 05:25 PM
Tomments With Yahoo, DoubleClick and others guiding near-term expectations lower, some have been asking whether online advertising is fundamentally a viable business. The answer is, of course it is. I don't know what kind of growth will occur in the coming year, but online advertising will be much, much bigger in five years. Americans spend about 9% of their media time online, but online only comprises about 2% of overall ad spending, so fourfold growth will be easy. But the internet will continue to play a more central role in our everyday lives, so the 9% figure is a ceiling that will keep rising. And so far I'm talking only about the U.S.... let's not forget the other 95% of the world's population. If you're a patient, long-term investor, the time to get in is when everyone else is running for the exits. For more investing ideas and insight from the CEO of InvestorGuide.com, |
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InvestorGuide Daily Administrator |
posted 01-12-2001 05:23 PM
The gloomy outlook for online advertising won’t last forever, according to a leading e-commerce research firm. Global online consumer marketing will top $42 billion by 2005 as mainstream advertisers finally embrace the Internet, according to a report issued by Forrester Research Friday. (source: MSNBC) http://www.msnbc.com/news/514710.asp |
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InvestorGuide Weekly Administrator |
posted 01-02-2001 02:52 PM
Can Yahoo remain a winner? (source: Knowledge@Wharton) http://knowledge.wharton.upenn.edu/articles.cfm?catid=1&articleid=295&homepage=yes |
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